There’s something I notice about people who cross the street. Most people look at the crossing sign. If there’s an orange hand they stay on the sidewalk. When it turns white they start walking.
But sometimes you notice someone who has gotten halfway across the street just as everyone else is leaving the sidewalk. He strides confidently ahead of the pack, not fearful of wayward cars or motorcycles.
He’s ahead of the pack because he pays attention to the right things. He wasn’t watching the sign that told him when it was safe to cross. He was watching the traffic light and the cars. As soon as it turned red and the cars starting slowing down he knew he could start walking.
And that is business success in a nutshell.