Battle In The Boardroom: Why Groupon Probably Paid Off Its Early Employees

After Groupon made its books public yesterday for its IPO, it has faced a firestorm of criticism from the blogosphere. Many of those concerns are well founded. Over the past year Groupon has effectively pursued a hyper-revenue growth, profits be damned, spend $10 to make $5 business strategy. They have an army of employees cold calling every business in the country trying to drum up business. From what I’ve heard their merchant experience isn’t exactly spectacular given that they take 50% of the profits, and almost all of the customers produced by a deal don’t come back. And that’s just a tip of the iceberg.

Those issues aside, one of the big questions that many people have asked is why on earth Groupon took 810 million of the last 1 billion dollars it raised and gave it to early employees through stock purchases. That sounds reckless and stupid on its face. It could even seem familiarly suspicious to a Madoff-jaded public. But let’s put ourselves in Groupon’s shoes and figure out why executing those kind of stock sales might make sense.

It’s November 2010 and you’re on Groupon’s board. Google is offering to buy the company for $6 billion. 6 BILLION DOLLARS. Holy shit. A lot of early employees in the company want to sell. That’s the kind of money you can “go away” on. You’re mulling over what to do when someone comes up with a no-downside proposal:

Instead of selling, let’s promise to give early employees 75% of the next billion dollars we raise. 

If it doesn’t work out we’re all pretty rich. If it does work out, we’re all really rich. This would keep the entire original team together, the people who understand the business the best, so that in the next year we can shoot for a much higher valuation than the $6 billion offered by Google.

This makes perfect business sense from Groupon’s perspective.

Believe me that doesn’t mean I’m saying that you should go out and buy Groupon stock when it IPOs. I’m just offering an explanation for what seems like an odd series of events on Groupon’s part.

If you liked this post follow me on Twitter.


3 Jun 2011, 4:26pm | 12 comments

  • Pedro Gil Candeias

    That makes sense. Mason’s determination in keeping his staff seems to indicate Groupon is actually going somewhere with their apparently ludicrous strategy. But I don’t know… this could still end up being the needle that bursts the bubble. We’ll see.

  • stacksmasher

    They should have taken the money and RUN!!!! The trouble with Groupon is anyone and everyone is jumping on board with the “Daily Deal!” model….6 Billion was a dream number and they should have sold while it was HOT!!

  • appzorz

    Interesting take, good food for thought 🙂

  • DSarna

    Groupon seems very overpriced to me. True, it signed up many small businesses in a short period of time. However, many coupons purchased were never redeemed, which means buyers are unlikely to buy again. Also, many merchants have reported losing money on Groupons, as merchants lose money on each coupon, (as Groupon retains much of the Goupon price) and to be profitable, the merchant needs to have a large fraction of the customers become repeat customers. That has not happened. I do not think the company has legs.

  • seo agencies

    yeah but the shops get paid regardless of whether or not the coupon is redeemed, so it’s good for them

  • dog registry

    Groupon grew too fast to a point where growth became their #1 concern

  • this site

    This site http://www.dmaastore.com/ is very benefit for people with tough and hardworking especially in body building, athletes, and gymnasium and playing games because this supplement has 1 3 dimethylamylamine.

  • this online supplement site

    I was often in bad mood and was always rough and roud,my friend give me opinion that you should use supplement for improvement in mood and mental alertness .So this online supplement site http://www.5htpsupplements.com/ give perfection regarding my problem.

  • clarinet maintenance guide

    “I am musician of clarinet but I don’t know about its maintenance. After surfing on internet I got clarinet maintenance guide from different website but still I am at sea about what to do and what no to. “

  • this site

    As an athlete , I was trying to work out extra in gym to gain more strength but I was failing to do so then gym instructor told me to use schizandrol for longer work out , I got to this site and purchased it so far its working good for me.

  • yohimbinestore

    The yohimbinestore powder provides me highest quality because it is 99% pure. But website gave me information about that we should not take in excess of 2mg per kg of bodyweight. Some side effects may experience such as dizziness, headaches and panic attacks etc.

  • http://www.facebook.com/profile.php?id=100003407277284 NastyaPostolnikova

    说道:This is getting a bit more suietcjbve, but I much prefer the Zune Marketplace. The interface is colorful, has more flair, and some cool features like Mixview’ that let you quickly see related albums, songs, or other users related to what you’re listening to. Clicking on one of those will center on that item, and another set of “neighbors” will come into view, allowing you to navigate around exploring by similar artists, songs, or users. Speaking of users, the Zune “Social” is also great fun, letting you find others with shared tastes and becoming friends with them. You then can listen to a playlist created based on an amalgamation of what all your friends are listening to, which is also enjoyable. Those concerned with privacy will be relieved to know you can prevent the public from seeing your personal listening habits if you so choose.

 

Never miss a new post



Subscribe!