DomainPolish 2 Months Later: $3,000 in Revenue

It’s been a pretty wild ride these last two months and today I’m proud to announce that after exactly 60 days DomainPolish has generated 2,905.45 in revenue. This is unbelievably higher than I ever expected (my goal for the project was to make $5) and before I break down more of the experience I would just like to thank every single one of my customers for being awesome.


Over the past 60 days DomainPolish has had 10,936 visits, and 8,538 uniques or 142.3 uniques/day. Most of that traffic is direct, from Google searches for “domainpolish” or referrals from blog posts both by me and by others about DomainPolish. 

Conversion Rate

From 8,538 visitors I’ve made 133 sales for a pretty average 1.5% conversion rate. Total revenue from sales has been $1,401 over two months. I’ve done a few things to try and raise this rate by creating landing pages for different types of visitors and driving traffic to it through AdWords (see an example at here) but I haven’t seen any significant results from that strategy yet.

The Rest of The Revenue

“But if you only made $1,401 from actual sales, where did you get the other 1504.45 from?” You might ask. Well, the other $1504.45 comes from a source that I highly recommend. I ended up licensing the codebase to someone else who wanted to build an app for Mechanical Turk but that wasn’t in the same space as DomainPolish. It was just about the easiest $1,500 I’ve ever made and the guy who bought it is awesome. He’s using it to review dating profiles with Mechanical Turk and the site’s not live yet but make sure to check it out once it is. 

Custom Thank You Videos

I’m really working hard to make the DomainPolish experience great, and to do things in the beginning that don’t necessarily scale but are awesome. So I ended up making individual custom thank you videos for almost every single DomainPolish customer. The response to these videos has been awesome, and I think it’s really results in a good amount of recurring revenue from happy customers, or through recommendations.

Official Amazon Mechanical Turk Partner

DomainPolish also just became an official Amazon Mechanical Turk partner (pending a lot of paperwork.) This means that we’ll be on the Amazon website, and their sales team will recommend DomainPolish to their customers if they want to review websites. I’ll also be able to throw the Amazon logo onto our site which I’m pretty excited about.

Moving Forward

My goal is to double my revenue for October to $6,000. Because I have to constantly acquire new customers for DomainPolish this is going to be a pretty hard thing to do. My plan right now is to recruit freelance web designers to sell DomainPolish as a white-label service to their customers. I really think that this is a win-win for both freelancers and DomainPolish so if you are a freelancer and are reading this I would love to talk to you. Email me at dan [at]

If you’ve read this far you should follow me on Twitter.

P.S. I’m working on a new project in the ad space so if you have any experience with web ads I would love to pick your brain via Skype.

26 Sep 2011, 4:17pm | 9 comments

  • aleczopf

    Nicely done, Dan. Thanks for sharing your experience. Keep up the good work!

  • Dan Shipper

    Thanks! I'm glad you like the post 🙂

  • Bob Currie

    Thak you, Dan. This is a great read.

  • Dan Shipper

    Glad you enjoyed it 🙂

  • Adnan Siddiqi

    A very common but difficult question: How to find right audience of your product? Specially when you are not even in US.Thanks

  • Dan Shipper

    Well that really depends on the product but basically you should be asking yourself: what problem does my product solve? Then once you know that ask yourself: who has this problem? Once you’ve figured that out you know your audience. Hope that helps!

  • Adnan

    Awesone, Continuing your last comment, what you do or should be done to reach the segmented audience? For instance, If I have something in my mind which I think could solve the problem of me(A blogger or person who read articles online),how to contact them. Should I prepare some online survey with some sensible questions? or start getting registered with online forums and start making post(for me its quite time taking) or some other approach?Thanks

  • Dan Shipper

    There’s no easy answer to that question because (at least for me) that’s the hardest part of this whole process. Something simple would be to think about where your target audience hangs out. If you’re targeting bloggers that’s amazing, because they WANT to be found. Just make a list of a bunch of blogs you like and email their creators with your pitch. Definitely registering and posting within communities that you’re trying to reach has some value, as does playing with AdWords or Facebook ads. In short there’s a bunch of stuff that you can do, but no magic bullet besides hard work.

  • Adnan

    I have already taken first step; asking people about what I want to do. For that I created a survey which also got a bit traction on Hacker News. So far got 160+ responses, the appearance on Hacker News even for a while did boost me up. The details given here:


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